Svedholm 2020

We were asked to design the exhibition for Svedholm’s booth at SFF20.  We wanted to draw in the customer and create a floor plan that guides gently and keeps revealing products as you go through the booth. The orange was used as a pop of colour to create an eye-cather from afar and the perforated steel divides the room without concealing. A modern exhibition design that emphasises the products in the best possible way.